Influence of Backlinks in search engine ranking

Search engines use software called ‘Spider’ or ‘Crawler’. In general, the spider will visit a web page, read it and then follow links to other pages for indexing the web page in the search engine database. When you perform a search, the database is searched for documents to retrieve the relevant search results.
Search engine considers [...]

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Is link bait a black hat?

Get a answer from Matt cutts for the following question.
1 Whitehat Linkbait
2 What if a search for my business triggers “Did you mean?”
3 Why do big brands rank so well?
4 Are CSS-based layouts better than tables for SEO?
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How can I make sure Google reaches my deeper pages Video

How can I make sure that Google reaches and Indexes pages that are on a lower(deeper) level of a website? check this Mattcutt video and learn.

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